Philosophy

Choosing a Pet Food

Our companion animals’ health is just as important as our own. A pet’s diet, the biggest health variable controlled by a pet parent, is crucial to his or her well-being. That’s why selecting a tasty and healthful pet food is the most loving choice you can make for your pet.

  • Use Only High-Quality Dog and Cat Food Ingredients
  • Use Whole Pet Food Ingredients That Are Nutrient–Rich and Unaltered
  • Use Whole Pet Food Ingredients That Are Nutrient–Rich and Unaltered
  • Use Highly Controlled Cooking Methods and Quality Checks to Preserve Natural Levels of Nutrients
  • Use Highly Controlled Cooking Methods and Quality Checks to Preserve Natural Levels of Nutrients
  • Use No Artificial Preservatives, Colors or Additives
  • Formulate Using Pet Food Ingredients That Provide the Optimum Nutritional Profile for Skin and Coat
  • Continue Extensive Testing and Monitoring to Assure Optimal Health and Longevity of Pets